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Search Engine Optimisation - The Basics
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Search engine optimisation is a long term strategy, therefore it is important to look to the future in terms of how search engines will (probably) work. For example, search engines are becoming increasingly sensitive to thematic content and words which have specific relationships. Such principles should form part of a "future-proofing" methodology. What works today may not work tomorrow. However, there are some fundamental principles which will always be important. These boil down, essentially, to the following:
- You must ensure that the site uses a search engine friendly structure to begin with.
- You must find out exactly what keywords and phrases people searching for your site are likely to use. This ideally should be assessed before building your website.
- Then you must ensure that the keywords and phrases are built into the site in a systematic way.
- Then you must get links from well-ranked sites, using the keywords and key phrases as link text and placed in relevant contexts.
- Then you should manually submit the site to a few key engines and key web directories.
more details >
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